} Terms of Use | Build With Advantage
Support
Start Building

Privacy Policy

Last Updated: October 2, 2026

Build with Advantage (“BWA”, “we”, “our”, or “us”) respects your privacy and is committed to protecting personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit a Build with Advantage website, communicate with us, use our products and services, or interact with features provided through the Build with Advantage platform.

Build with Advantage is part of Enginess Inc.

Information We Collect

The information we collect depends on how you interact with Build with Advantage and which products, services, features, or integrations you use.

We may collect information:

  • directly from you;

  • from your organization or an authorized administrator;

  • when you visit our websites;

  • when you use Build with Advantage products and services;

  • when you submit forms or communicate with us;

  • when you interact with AI-powered features;

  • from systems, applications, or services connected to Build with Advantage;

  • automatically through websites, applications, APIs, cookies, logs, and similar technologies; and

  • from other lawful sources, including business partners and commercially available sources.

Information You Provide

Information you provide may include:

  • name;

  • business contact information;

  • account and profile information;

  • company and organizational information;

  • support requests and communications;

  • preferences and settings;

  • documents, content, images, files, and other information submitted to the platform;

  • information entered into forms, workflows, portals, CMS, PIM, LMS, or other BWA applications;

  • prompts and instructions submitted to AI features; and

  • other information you choose to provide.

Where you use BWA on behalf of an organization, your organization may control the information stored in its BWA environment.

Information Collected Automatically

When you access our websites or Products, we may automatically collect technical and usage information such as:

  • IP address;

  • browser type and version;

  • device and operating system information;

  • date and time of access;

  • pages or features accessed;

  • referral information;

  • session information;

  • application and system logs;

  • API activity;

  • authentication and security events;

  • performance information;

  • feature usage;

  • approximate geographic information derived from an IP address; and

  • cookie and similar technology identifiers.

We use this information to operate, secure, maintain, support, analyze, and improve our websites and Products.

Customer Data

Organizations using Build with Advantage may submit or manage information through BWA, including website content, product information, learner information, portal records, documents, user records, transaction information, workflow information, integration data, and other business information.

For Customer Data processed on behalf of an organization, the customer generally determines what information is collected and how it is used.

Where Build with Advantage processes personal information on behalf of a customer, we process that information according to our agreement with the customer, applicable instructions, and applicable law.

Individuals seeking access to, correction of, or deletion of information controlled by a BWA customer should generally contact that organization directly.

Artificial Intelligence Features

Build with Advantage includes or supports AI-powered functionality.

Depending on the Product and configuration, AI functionality may include:

  • AI-assisted content creation and editing;

  • summarization;

  • translation;

  • classification;

  • search assistance;

  • information extraction;

  • recommendations;

  • conversational interfaces;

  • retrieval-based functionality;

  • AI-assisted workflows;

  • intelligent automation;

  • AI agents; and

  • other generative or machine-learning capabilities.

When you use an AI feature, information processed may include:

  • prompts;

  • instructions;

  • documents;

  • website or application content;

  • selected Customer Data;

  • retrieved information;

  • contextual information;

  • generated responses;

  • feedback; and

  • technical information required to operate the feature.

The information processed depends on the AI feature, its configuration, permissions, connected data sources, and the services selected by the customer.

AI Service Providers

Some BWA AI functionality relies on third-party infrastructure, models, or AI services.

Where a configured AI feature requires such a service, information needed to complete the request may be transmitted to the applicable service provider.

The provider, geographic processing location, retention practices, and contractual protections depend on the BWA service, customer configuration, deployment model, and AI service being used.

Build with Advantage applies contractual, organizational, and technical controls appropriate to the services we provide and the information being processed.

Customers should only submit personal, confidential, sensitive, or regulated information to an AI feature where they have determined that the feature and its configuration are appropriate for such information.

AI Inputs and Outputs

AI-generated information may be based on information provided by you, information available within an authorized BWA data source, and information processed by an applicable AI service.

AI systems generate probabilistic results. Outputs may contain inaccurate, incomplete, or unexpected information.

Where an AI output contains personal information about an identifiable person, BWA and its customers will treat such information in accordance with applicable privacy requirements based on their respective roles.

Customers are responsible for determining whether AI-generated information is appropriate for their intended use and for applying appropriate human review where decisions or actions may materially affect an individual.

Automated Workflows and AI Agents

BWA supports workflows, integrations, automation, and AI-assisted or agent-based functionality.

These features may access information or perform actions based on:

  • permissions;

  • customer configuration;

  • workflow rules;

  • user instructions;

  • connected systems;

  • authorized data sources; and

  • application context.

Where automated functionality processes personal information, the information is used to perform the configured workflow or service and for related security, monitoring, support, and operational purposes.

Customers control which users, systems, integrations, agents, and workflows they authorize within their environments.

How We Use Information

We may use personal information to:

  • provide and operate Build with Advantage Products;

  • create and administer accounts;

  • authenticate users;

  • provide customer support;

  • process requests and transactions;

  • deliver requested functionality;

  • operate AI features and automated workflows;

  • connect authorized third-party systems;

  • personalize and configure user experiences;

  • communicate with customers and users;

  • provide service, security, administrative, and operational notices;

  • maintain and improve our Products;

  • diagnose technical issues;

  • monitor Product performance;

  • protect the security and integrity of our systems;

  • prevent fraud, misuse, and unauthorized access;

  • understand Product usage;

  • develop and improve features;

  • comply with contractual obligations;

  • comply with legal and regulatory requirements;

  • establish, exercise, or defend legal rights; and

  • provide information about Build with Advantage products and services where permitted.

We limit our collection, use, and disclosure of personal information to purposes appropriate to the circumstances and as required or permitted by applicable law.

Product Improvement

We may use technical information, usage information, feedback, support information, aggregated information, and de-identified information to maintain, analyze, develop, and improve BWA Products.

Where personal information is involved, we apply applicable privacy requirements and limit its use based on the purpose for which the information was collected, applicable consent, contractual requirements, and legal authority.

Information Sharing

We do not sell personal information to third-party marketers.

We may disclose information to:

  • service providers that help us operate, host, secure, support, monitor, or deliver our Products;

  • cloud and infrastructure providers;

  • AI service providers where required to deliver configured AI functionality;

  • analytics and monitoring providers;

  • communications providers;

  • professional advisers;

  • authorized business partners;

  • third-party services connected by a customer or user;

  • affiliated companies where required to operate or support our business and Products;

  • regulators, courts, law enforcement, government agencies, or other authorities where required or permitted by law; and

  • another organization in connection with a financing, merger, acquisition, restructuring, sale, transfer, or proposed transaction involving all or part of our business.

Service providers receive information only as required to perform services for us and are subject to appropriate contractual or other safeguards based on the nature of the service.

We may also disclose information when reasonably necessary to:

  • protect our rights or property;

  • enforce agreements;

  • investigate fraud or security incidents;

  • protect the safety of users or others; or

  • prevent unlawful or abusive use of our Products.

Connected Services and Integrations

Customers may connect BWA with third-party applications, identity providers, analytics tools, commerce platforms, AI services, communication systems, business applications, APIs, or other services.

When a customer enables an integration, information may flow between BWA and the connected service as required to provide the requested functionality.

The third party's privacy policy and contractual terms govern its independent collection and processing of information.

Customers are responsible for selecting and authorizing their integrations and determining what information those integrations are permitted to access.

Cookies and Similar Technologies

Our websites and Products may use cookies and similar technologies for purposes such as:

  • authentication;

  • maintaining sessions;

  • remembering preferences;

  • security;

  • application functionality;

  • analytics;

  • performance monitoring; and

  • understanding website and Product usage.

Where required, we provide users with choices regarding non-essential cookies or similar technologies.

Browser settings may also allow you to block or delete cookies. Disabling some cookies may affect Product functionality.

Analytics

We may use analytics and monitoring technologies to understand how our websites and Products are used, identify errors, measure performance, improve functionality, and protect our systems.

Analytics information may include device, browser, session, page, event, usage, and approximate location information.

Where analytics providers process personal information on our behalf, appropriate contractual and privacy protections apply.

Marketing Communications

We may send information about Build with Advantage products, services, events, or other business communications where permitted by law.

You may stop receiving promotional email from Build with Advantage by using the unsubscribe link included in an applicable message or by emailing unsubscribe@buildwithadvantage.net.

Opting out of marketing communications does not prevent us from sending transactional, administrative, security, account, support, or other service-related communications.

Consent

Where consent is required, we seek consent appropriate to the sensitivity of the information and the circumstances.

Consent may be express or implied where permitted by law.

You may withdraw consent to certain processing, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide a Product or service where the information is required to provide that service.

Data Minimization

We seek to limit the personal information we collect and process to information reasonably required for identified purposes.

Users and customers should avoid submitting personal information to BWA features, including AI prompts, unless the information is appropriate and required for the intended purpose.

Where practical, anonymized, aggregated, or de-identified information should be used instead of identifiable personal information.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable contractual, legal, security, dispute resolution, and record-keeping requirements.

Retention periods vary depending on:

  • the type of information;

  • the Product;

  • customer configuration;

  • contractual requirements;

  • legal requirements;

  • security requirements; and

  • the purpose for which the information is processed.

Information may be deleted, anonymized, or de-identified when no longer required, subject to applicable legal and contractual requirements.

Customer Data retention and deletion may also be governed by the applicable customer agreement and Product configuration.

Security

Build with Advantage uses administrative, technical, and organizational safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

Security measures are selected based on factors such as:

  • information sensitivity;

  • Product architecture;

  • risk;

  • access requirements;

  • deployment model; and

  • applicable contractual or regulatory obligations.

No system or method of electronic transmission or storage eliminates all security risk.

Customers also play an important role in protecting information by maintaining appropriate credentials, access permissions, configurations, integrations, and security practices.

International and Cross-Border Processing

Build with Advantage and its service providers may process information in Canada and other jurisdictions depending on the Product, hosting configuration, connected services, support requirements, and third-party providers selected for a service.

When personal information is processed outside Canada or outside an individual's home jurisdiction, it may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law enforcement, national security authorities, or other governmental authorities in accordance with applicable law.

We assess service providers and apply contractual and other protections appropriate to the nature and sensitivity of the information being processed.

Specific data residency commitments, where applicable, are governed by the customer's agreement and service configuration.

Your Privacy Rights

Depending on your relationship with Build with Advantage and the privacy laws applicable to you, you may have rights concerning your personal information.

These may include the right to:

  • request access to personal information we hold about you;

  • ask how personal information has been used;

  • ask to whom personal information has been disclosed;

  • request correction of inaccurate or incomplete information;

  • withdraw consent where processing relies on consent and withdrawal is legally available;

  • request information about our privacy practices; and

  • challenge our compliance with applicable privacy requirements.

Some rights are subject to legal exceptions or limitations.

Where BWA processes information solely on behalf of a customer, we may direct your request to the organization that controls the information.

Access and Correction

You may request access to personal information under our control and request correction where information is inaccurate or incomplete.

We may need to verify your identity before responding.

Access may be restricted where permitted or required by law, including where disclosure would reveal personal information about another individual, confidential commercial information, information protected by legal privilege, or information that cannot legally be disclosed.

Where access cannot be provided, we will explain the reason where required by law.

Children

Build with Advantage provides business and organizational technology services and is not generally directed to children.

Where a customer uses BWA to provide a service involving children or minors, the customer is responsible for determining applicable consent, notice, authorization, and privacy requirements for its use of the platform.

Privacy Incidents

We maintain processes for investigating suspected privacy and security incidents.

Where a breach involving personal information creates notification or reporting obligations, we will take steps required under applicable law and our contractual obligations.

Where we process affected information on behalf of a customer, we will work with the customer according to the applicable agreement and legal requirements.

Accountability

Build with Advantage maintains responsibility for personal information under its control and maintains policies and practices designed to support compliance with applicable privacy requirements.

We assess privacy and security considerations when introducing material new technologies, systems, integrations, or uses of personal information where appropriate.

This includes consideration of AI features and automated processing where their use creates material privacy implications.

Privacy and AI Governance

We assess AI-enabled functionality based on its intended purpose, information requirements, data sources, service providers, permissions, and potential privacy impact.

Our approach includes, where appropriate:

  • limiting personal information used by AI systems;

  • establishing authorized purposes for processing;

  • applying access controls;

  • evaluating service providers;

  • protecting AI inputs and outputs according to their sensitivity;

  • providing information about AI use;

  • supporting appropriate human review;

  • limiting unauthorized secondary uses;

  • establishing retention practices; and

  • monitoring AI functionality for security and privacy risks.

AI functionality will continue to evolve. We may update our practices and this Privacy Policy as technologies, Products, regulatory requirements, and industry standards change.

Canadian Privacy Laws

Build with Advantage handles personal information in accordance with privacy laws applicable to its activities.

Depending on the activity, organization, jurisdiction, and type of information involved, different federal or provincial privacy requirements may apply.

These requirements may include Canada's Personal Information Protection and Electronic Documents Act and applicable provincial privacy legislation.

Complaints and Questions

We are committed to addressing questions or concerns regarding our handling of personal information.

Privacy questions, access requests, correction requests, and complaints should be directed to Build with Advantage through our designated privacy contact.

Privacy Contact:

Build with Advantage / Enginess Inc.
[PRIVACY CONTACT EMAIL]
[MAILING ADDRESS, IF REQUIRED]

Marketing unsubscribe requests may be sent to:

unsubscribe@buildwithadvantage.net

If you are not satisfied with our response, you may also have the right to contact the privacy regulator applicable to your jurisdiction.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to:

  • our Products;

  • AI functionality;

  • business practices;

  • service providers;

  • technology;

  • legal requirements; or

  • privacy and security practices.

When we make material changes, we will update the “Last Updated” date and provide additional notice where required.

We encourage you to review this Privacy Policy periodically.

Build with Advantage

Build with Advantage is part of Enginess Inc.

Build with Advantage provides a modular platform for creating, managing, integrating, automating, and operating digital solutions, including content management, portals, product information management, learning management, APIs, workflows, integrations, and AI-enabled functionality.

© 2026 Enginess Inc. All rights reserved.

Enginess®, Build with Advantage®, and their respective names and logos are trademarks or registered trademarks of Enginess Inc. or its affiliates.